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Analyzing a successful journey of building engaged online communities through social media: The optimal innovation of customer loyalty programs.

Subjects: *CUSTOMER loyalty programs; *CUSTOMER retention; VIRTUAL communities

• Source: Strategic Direction. 2020, Vol. 36 Issue 1, p23-25. 3p.

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Call it a customer club! How reward programme's name impacts programme effectiveness.

• Authors : Mimouni Chaabane, Aïda¹ (AUTHOR) ; Pez, Virginie² (AUTHOR) ; Butori, Raphaëlle³ (AUTHOR)

Subjects: *CUSTOMER clubs; *CUSTOMER loyalty programs; *CONSUMERS

• Source: International Journal of Retail & Distribution Management. 2024, Vol. 52 Issue 3, p312-326. 15p.

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Increasing customer loyalty to the firm: The role of loyalty programs and effective communication.

Subjects: *CUSTOMER loyalty; *CUSTOMER loyalty programs; *CONSUMERS

• Source: Strategic Direction. 2021, Vol. 37 Issue 10, p14-16. 3p.

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Which loyalty program do customers prefer: a coalition program or a single-firm program?

• Authors : Shirai, Miyuri¹ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *CONSUMER behavior; *CONSUMER preferences

• Source: Journal of Services Marketing. 2023, Vol. 37 Issue 5, p563-573. 11p.

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Loyalty program and communication effectiveness as drivers of store loyalty.

• Authors : Curatman, Aang¹ (AUTHOR) ; Suroso, Agus² (AUTHOR) ; Suliyanto² (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *CONSUMER behavior; *QUALITY of service

• Source: Measuring Business Excellence. 2022, Vol. 26 Issue 4, p417-432. 16p.

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Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions.

• Authors : Banik, Shanta¹ (AUTHOR) ; Gao, Yongqiang² (AUTHOR) ; Rabbanee, Fazlul K.³ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *RELATIONSHIP marketing; REVENGEAUSTRALIA

• Source: European Journal of Marketing. 2022, Vol. 56 Issue 1, p1-30. 30p.

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Education Full Text (H.W. Wilson)

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Value co-creation between consumers and distributors: the moderating effect of relationship characteristics.

• Authors : Rubio, Natalia¹ (AUTHOR) ; Villaseñor, Nieves² (AUTHOR) ; Yagüe, Maria Jesús³ (AUTHOR)

Subjects: *CUSTOMER cocreation; *CUSTOMER loyalty programs; *CONSUMER goods

• Source: International Journal of Retail & Distribution Management. 2021, Vol. 49 Issue 7, p1067-1088. 22p.

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Unintended negative consequences of loyalty programs: endowed vs earned loyalty.

• Authors : Baker, Melissa A.¹ (AUTHOR) ; Legendre, Tiffany S.² (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *LOYALTY; *BRAND loyalty

• Source: Journal of Services Marketing. 2021, Vol. 35 Issue 2, p210-221. 12p.

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A better way to design loyalty programs.

• Authors : Hoffman, Janet L. ; Lowitt, Eric M.

Subjects: *CUSTOMER loyalty programs; *CUSTOMER services; *RETAIL industry

• Source: Strategy & Leadership. 2008, Vol. 36 Issue 4, p44-47. 4p.

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